As the economic crisis is going from strength to strength, it’s worthwhile to mention some other important social issues that are happening the same time because of that, in a quite paradoxical way. Heterosexuals distance themselves from the institution of marriage giving space to the homosexuals to indulge themselves by tying the knot with their partners. And the foremost weaker sex, the women are getting ahead with their own issues by moving their campaign to a step further than that of equality and equal opportunities in the work environment…
In the Western world, during the month of October, there is a widespread campaign about promoting the issue of women’s leadership. Sheryl Sandberg, the Facebook CEO and author of the book ‘Lean in’, has brought the issue on the surface and supports it in every opportunity. Around the globe and in various educational Institutions, there are a lot of happenings, conferences, lectures about the same topic “women as leaders”.
It is obvious that women are learning and moving slowly and steadily to the area of being competitive rather than shuffling around the notion “just being nice to each other”.
Interestingly, while women are getting ahead and get some important positions, (eg. Lagarde, Merkel) in some industries they are still in the stage of being anonymous. One example is the publishing industry which is traditionally populated by women and targets a bigger audience.
It was quite a long time ago that I was thinking about this phenomenon, but recently an article about Alice Munro sparked my interest once again. It was titled “From a quiet housewife to a Nobel Prize Winner”. As we are saying from “Rags to Riches”, the most appealing topic for storytelling in the history of humanity.
Looking more closely at Alice Munro’s biography, it’s worth mentioning that she has started her career as bookstore entepreneur and has continued by having more than 30 books under her belt and numerous awards and prizes. But all the above were details for the journalist, he had to assign to his article an attractive title.
Another example is J.K Rowlings. Her full name was dropped intentionally by using only her initials. Insinuating that John is more able and acceptable to write a blockbuster best seller fantasy fiction for children but not Joanne.
And another, E.L James who has raised a lot of eyebrows all over the world with her “different” shades … Ho, ho, ho, what a surprise! Who would’ve thought a woman can write another blockbuster “erotic” series of novels. Let’s put only her name’s initials and classified her as housewife, avoiding her long and established career as producer in the BBC- to enhance audience imagination and inspired them with the idea “from nothing to something”. It goes well with all the marketing package.
Good old Penelope- at least she had an established full name from the start of her career- still has long way to go!