Adam and Eve are from Kazakhstan : Branding

O Aδάμ και Εύα  είναι από το Καζακστάν, ο Στηβ Τζoμπς από τη Συρία, η Μέρλιν Μονρόε από την Αμερική… “Mας φάγανε όλα τα σελέμπριτις οι βάρβαροι, οι ξένοι” σκεφτόμουν καθώς έγραφα αυτό το ποστ. Παράξενο βέβαια, γιατί μέχρι σήμερα είχα συνηθίσει  όλες τις πρωτιές και  ό,τι καλό και άξιο προς επίδειξη είχε ήδη κατοχυρωθεί από τους Έλληνες. Τελευταίως, δυστυχώς, τα Eλληνάκια έχουν επωμισθεί την αποστολή να διδάξουν στον υπόλοιπο κόσμο, παραδειγματικά, το ηθικό διδάγμα “οι αμαρτίες πληρώνονται στην επίγεια ζωή”. Και ενώ τα Eλληνάκια βρίσκονται σε αυτό το φαύλο κύκλο για το ποιος φταίει και ποιος θα τις πληρώσει πρώτος, κάποιοι άλλοι βρήκαν ευκαιρία να μπουν δυναμικά στο παιχνίδι του Βranding.
Οι Καζάκοι είναι οι καινούργιοι παίκτες, οι οποίοι εκτός του Τζένκις Χαν, των Σελτζούκων Τούρκων… ισχυρίζονται  ότι και τα μήλα προέρχονται από το Καζακστάν! Εξού, υποθέτω, και οι πρώτοι καταναλωτές αυτών (Αδάμ και Εύα), και μάλιστα από την πρώην πρωτεύουσα του Καζακστάν, Αλμάτι. Αλμάτα στην γλώσσα τους  σημαίνει “πατέρας των Μήλων”!
Δεν έχω εξερευνήσει την αξιοπιστία αυτής της εκδοχής αλλά  εδώ στο Καζακστάν είχα την τύχη να γευθώ τα πιο νόστιμα μήλα, λαχανικά, φρούτα … Σχεδόν όλα είναι οργανικά . Η γεωργία και κτηνοτροφία  είναι στα αρχικά στάδια της ανάπτυξης και η  διαδικασία των γενετικών τροποποιημένων είναι στα σκαριά ακόμα. Οι είδικοί επί των αγροτικών καταφθάνουν από τη Δύση για να τους δείξουν τα μυστικά του Βοtox.
Η πρώτη βόλτα μου στη Λαϊκή της Αστάνας ήταν μια αποκάλυψη από αρώματα και γεύσεις. Είχα καιρό ή μάλλον είχα ξεχάσει πως μυρίζουν οι ντομάτες , οι φράουλες…και ότι δεν έχουν την τέλεια και τσιταρισμένη εμφάνιση της Πλαστικής ή του Botox. Moυ θύμισε τις παλιές καλές μέρες στις Λαϊκές της Αθήνας.

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Adam and Eve are from Kazakhstan , Steve Jobs from Syria, Marilyn Monroe from America …”All the celebrities have been embraced by the “barbarians foreigners” I was thinking as I was writing this post. How strange, so far I was used to the idea that everything good and worth showing off  was coming from Greece. Unfortunately, lately the Greek’s mission is to teach the rest of the world the moral percept “all sins have to be paid in full and in this life”. In meantime, since the Greeks are in an inner turmoil-whose is the fault and who has to pay first- some others found the opportunity to enter into the game of Branding .
The Kazakhs are the new players and except of Jenkins Khan and Seljuk Turks, they claim as well as that apples come from Kazakhstan and as a consequence the first consumers of them (Adam & Eve). Specifically, apples are from Almaty, the old capital of kazakhstan. The word  Alma-ata in their language means “Father of Apples’.
Personally, here in Kazakhstan, I have tried the most tasty apples,fruits and vegetables… It seems to me that they are genuine organic. The agriculture farming are in the first steps of developing the techniques of the genetical modification and the experts from the West are arriving to help with the process.
My recent visit to one of the farmers market in Astana reminded me again the olden days in Athen’s farmers market – Laiki- where everything had a gorgeous smell and a look far from the Botox look of the Western agricultural products.

 


Tourists, who cares…

Oh! It’s for me! Let’s enjoy the photoshoot !


Βerries (not yet riped)


Sugar (τέτοιες λέξεις βρίσκω και τις διαβάζω σαν νεράκι)


Starbuckstan: Organic Starbucks 😉

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Futureland: Astana

Penelope’s next stop is Astana, the capital of  Kazakhstan. The latter  sounds a bit Eurovision but both statements are real facts.  For those who don’t have heard anything about  Steppes  or   Gulag(sh) Archipelagos or even better about Borat, I’m sure, they have heard about the  medalists of London Olympics – eleven Kazakh Olympic medalists! Not so bad for a new independent country.

At the moment, I’m still in the “honeymoon phase” of my secondment to this new place and  I’m behaving like a formidable tourist without any shame. I am  strolling around the city, taking snapshots of almost everything and absorbing as much  information  as I can.  So, I will transfer to you whatever I managed to yield from this place during these few days that I’m here.

Kazakhstan became independent in 1991 and the new President choose Astana(means Capital)as the new capital – in the north of Kazakhstan by replacing Almaty which is in the south. This means that the temperature drops dramatically below zero. It’s official  that is the world’s coldest capital  -52o C followed by Ulaanbaatar, Mongolia. Somehow, it looks like I’m having  a kind of turkish bath.  From one extreme to another, from Abu Dhabi +52oC, to Astana -52oC .

Kazakhstan has 131 ethnicities Kazakhs, Russians, Uzbeks, Tatars, Germans, Ukrainian… And around 14.000 Greeks (Pontic Greeks) who deported from Russia by Stalin. The higher percentage of population are Muslims and secondly Russian Orthodox . The country has long tradition in tolerance and secularism.

It is obvious that Kazakhstan has invested billions for the city’s plan and has invited some of the world’s leading architects to showcase their work on the Left Bank of the Ishim River, which separates the administrative “new city from the older, mostly Soviet built district on the Right Bank. The mastermind of the city’s plan  is Kisho Kurokawa a Japanese architect. He chose the concepts of symbiosis, metabolism and abstract symbolism to be the basis for Astana’s development.

The architecture  of the city centre is visually arresting.  It has really a science fiction look. I don’t think that is everyone’s taste but love or hate it, I think, Astana is here to stay. Its population increases rapidly from  300.00 to 700.000 almost in a decade. And in the future, perhaps, it will play the role of the gate from Asia to Europe. Kazakhstan, in general, has a serious wealth of resources from oil , gas, all sorts of minerals, uranium, wheat…

The presidential Palace in the centre of the city: An invisible straight line connects  a series  of  buildings (science fiction look) & gardens starting from the Pyramid, in the Right bank of the river Ishim, the Presidential Palace, the Bayterek and finish with “a super tent” Khan Shatyr.

Bayterek : The symbol of Astana :The monument is meant to embody a folktale about a mythical tree of life and a magic bird of happiness:


Khan Shatyr, or the “king’s tent : A mall and entertainment centre designed by Norman Foster : The last structure in the straight line which leads to Presidential Palace


Ishim river : separates the city on the Left and Right bank

The pyramid  : the Palace of Peace and Harmony by Norman Foster: in the Right bank opposite exactly, in the other side is the Presidential Palace.

The main force behind of all these constructions, the builders doing their warm up before starting their hard task  😉